FAQ

Brand FAQs

Q. What is Influencer Marketing? In essence, influencer marketing is a form of social media marketing that involves collaborations between brands and individuals who have a significant online presence and influence over their followers.These individuals, known as "influencers," create content that promotes a brand's products or services. Influencer marketing is usually done on social media platforms such as Instagram, TikTok, Youtube, LinkedIn, Facebook, Twitter, etc. Q. How will working with influencers help my brand? Influencer marketing can help you grow your brand exponentially. Here are some key benefits: - Increased Brand Awareness: - Influencers can introduce your brand to new audiences and expand your reach. - Enhanced Credibility and Trust: - Recommendations from trusted influencers can build credibility and trust in your brand. - Targeted Marketing: - You can reach specific demographics and interests by partnering with influencers who align with your target audience. - Improved Engagement: - Influencer content often generates higher engagement rates than traditional advertising. - Boosted Sales and Conversions: - Influencer marketing can drive traffic to your website and increase sales. - Content Creation: - Influencers often create high quality content that can be repurposed for your own marketing channels. Q. What is a nano-influencer? A nano-influencer is an influencer with a smaller following than traditional influencers, typically ranging from 1,000 to 10,000 followers. They tend to have a highly engaged and loyal following in a specific niche, and their recommendations carry weight with their followers. Q. What is a micro-influencer? A micro-influencer is an influencer with a following typically ranging from 10,000 to 100,000 followers. This category is a sweet spot between nano-influencers and macro-influencers in terms of engagement and reach. Micro-influencers tend to have a niche audience and a more engaged following due to their relatable and authentic approach to content creation. Q. What is a macro-influencer? A macro-influencer is an influencer with a larger audience, typically ranging from 100,000 to 1 million followers. They have a broad reach and often provide access to a wider audience. Q. What is a mega-influencer? A mega-influencer is an influencer with a massive following, typically exceeding 1 million followers. They are often celebrities, public figures, movies or sports figures who have a massive reach and influence over their followers. Mega-influencers are effective in driving engagement and creating buzz, although are expensive in comparison to other categories. Q. How can I integrate influencer marketing into my overall marketing strategy? With the right strategy, you can integrate influencer marketing into your overall marketing quite smoothly. The steps involved in kickstarting your influencer marketing campaign include: Understanding the target audience, Setting goals, Creating a campaign plan and executing it. Infloso AI makes it easier for you to launch that score! Q. How can I ensure that my influencer marketing campaign complies with legal and ethical guidelines? Influencer marketing comes with ethical concerns and defined laws and guidelines. You can avoid legal mishaps, by ensuring influencers disclose sponsored content, avoid false or misleading claims, and have clear agreements while collaborating. Q. What should I consider when selecting influencers for my campaign? When selecting influencers for your campaign, consider their relevance to your brand, their engaged and relevant audience, authenticity, reach, reputation, and cost. Thanks to Infloso AI, you can now get a specially curated list of your influencer requirements simply by applying filters in our Creator Discovery tool, while our AI model streams out the best creators from our huge database that match your brand values. Add your preferred creators to a list and launch a campaign with the invited creators or let creators who are eligible apply. Q. How can I avoid influencer fraud and ensure that I am working with genuine influencers? You don’t have to worry about influencer fraud when working with Infloso AI. Infloso AI ensures Proprietary Risk & Fraud Detection/Prevention using our Deep Profiling and persona Match features of the Creator tool. It analyses Creators’ Persona based on Profile, Content, Audience, Affinity & Insights before onboarding them as verified creators. **Q. How much should I pay influencers for their work? ** Infloso AI provides a Negotiation Framework for influencer marketing campaigns. This framework is built around a suggested pricing mechanism and the specific fee can depend on various factors such as the influencer’s reach, engagement rates, and deliverables. Q. What metrics should I be tracking to measure the success of my influencer marketing campaign? Infloso AI tracks the campaign’s success factors ranging from ATL (Above The Line) metrics such as Cost per Content (CPM/ CPV) to BTL (Below the Line) metrics such as  (CPC/ CPA/ CPI/ Rev Share). These metrics can provide insights into the effectiveness of your campaign and help you make data-driven decisions for future influencer marketing efforts. Infloso AI Dashboard comes with Comprehensive Campaign Reporting with real-time data and insights for effective campaign performance mapping on the reports dashboard, finally also generating a shareable report at the end of each campaign. Q. Do we get a GST invoice? If you are a verified business on Infloso AI, we provide GST-complaint invoices to you for the campaign transactions services. The invoice identifies the parties involved in the transaction and the description of the goods sold or services supplied. Q. What are the payment methods available? The Infloso AI checkout offers multiple payment methods, allowing our customer the flexibility to complete the payment using the payment method of their choice. You can use UPI, Net-Banking, Direct Bank Transfers, Credit Card, Debit Card, and Wallets to process transactions. Q. How do I register / verify my business on Infloso AI? Once signed up, you need to complete your profile with all relevant details such as contact information, registered address, business name, etc. You also need to upload copies of your business registration, GST / PAN to verify your ownership of the business.